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When
contracting Direct Mail Plus for your graphic
design needs, please consider the following 6
features that help sell your message:
-
One thing dominates the page –
When you
emphasize everything, you emphasize nothing.
-
Minimize typeface variety
– Your
computer may come with 327 fonts, but that
doesn’t mean you have to use every one of
them.
-
White space is good
– An open and
airy design is inviting and friendly.
-
Easy to read text
– If the type
is too small or condensed, if the columns
are too wide, if the paragraphs are too
long, it becomes too much work to read and
people won’t.
-
Use relevant illustrations
– The purpose
of the illustration is to help draw
attention to or dramatize your message.
-
Clear, visible logo and call-to-action
– You have to
let your readers know whom to buy it from
and how.
Source:
United States Post Office “Simple Formulas” |